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Are Alternatives for Alternative People?

A 2020 study by the Morgan Stanley Institute for Sustainable Investing found that women were more likely than men to invest in alternative assets. The same goes for ethnic minorities.

Maybe it’s because we’re already investing.

or maybe it‘s more sinister than that?

One possibility is that we are more likely to be excluded from traditional investment opportunities. As a result, we may be more open to alternative investments that are not as reliant on traditional gatekeepers.

Why this is happening is important, but What you do next even more so. So here are some recommendations from us, your friendly neighbourhood black girl advisors:

“Wait wait - This is is all sounding a bit much”

This you? If you know what to do, but for some reason aren’t doing it, we sympathise.

1. Give yourself grace.

2. Understand and acknowledge your why here. Share with us in the comments too - we promise you're not alone.

3. And then let’s get to work on undoing that, with a 1-to-1 consultation with one of our regulated investment advisors - you can book your first one here.

"Okay, let's go"

1. Grab our 3 minute primer for a detailed step by step if you have no idea where to start.

2. Explore the blog for some extra guidance like different investment types and vehicles.

3. "Tell a friend to tell a friend". About what you're buying and why. About what you're concerned about, but also what you hope to achieve. Sharing not only undoes some of those knots of worry we tie ourselves into, but also enables others to hold us accountable. To quote the queen that is Maya Angelou

"Nobody, but nobody can make it out here alone"

So tell your friends about us too! Hopefully we can help them, if we've ever helped you. If we haven't helped you, but you think we can - be sure to reach out.

We're here for and with you! Happy Investing!


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